It’s no longer just for younger

Coolhunt 5 – It’s no longer just for younger

The Label ‘the Row’ is an expensive brand of the popular Olsen twins, which are famous for their whole range of movies/series (like the serie Full House or movie The parent trap). Their label is not intended for young hipsters. To point this out, they choose the 65- year old Linda Rodin to wear their clothes for the new season in the new campaign. Linda used to be a model when she was young.

There was already an article publiced about Linda Roding in April at http://www.NSMBL.com, were they wrote that she’s really modern and sophisticated at the age of 65.
Blogger FrouFrouu interviewed her shortly, you can watch this video below.

A while ago, there appeared a number of articles about the best dressed grannies on the website of NSMBL. Not only on NSMBL but also on a few other websites.

For his blog, ‘Advanced Style‘ is Ari Seth Cohen even looking for the most creative and stylish elderly: ”I roam the streets of New York looking for the most stylish and creative older folks. Respect your elders and let these ladies and gents teach you a thing or two about living lifte to the fullest. Advanced Style offers proof from the wise and silver- haired set that personal style advances with age”.

Last week I found already an article in the ‘Volkskrant magazine’ about where some older women told about their lives. They still look quite young for their age (apparently they don’t want to hear that..)

But none of them lie about their ages, they do not or hardly ever use cosmetic surgery. They stay fit by undertake and doing many things.

Why is it cool?

It’s nice that older people no longer will be put in a corner and there will be shown that we can learn a lot from them, even with fashion, it’s no longer just for younger.

It’s cool that Cohen started his blog earlier: ” I noticed that here is a lack of older people in the media, they are barely represented. And if they appear in the media, they are portrayed as people who can nothing anymore. I wanted to change that image”.

Just like Mary Kate and Ashley Olsen, who show the fasion industry that deviating from the norm can be positive.

Why it has future growth potential:
Cohen started his blog a few years ago. At this moment, I have noticed that you can find elderly more and more in the magazines and on the internet.
This is also what Ari Seth Cohen told at his blog:
”When I started my blog back in 2008, I noticed how there was a set of younger women who were ferencing the style of fashionable older women. Mary – Kate and Ashley Olsen, are probably the most notable among these chic young ladies who effortlessly mix vintage fashions with their own brand of eccentricity, and personal style. Bravo to the Olsens’s for taking one step further in the celebration of older women by casting 65- year old Linda Rodin in their latest Look Book campagin”.

Models normally are written of at an early age, but this is now changing.

Here more pictures of beautiful older women (all from the blog: Advanced Style):

Links:
http://www.elle.be/nl/17555-olsen-twins-casten-bejaard-model-voor-nieuwe-campagne.html
http://jezebel.com/mary-kate-and-ashley-cast-65-year-old-model-for-pre-fal-1497862361
http://www.nsmbl.nl/de-meest-stylish-oma-die-we-ooit-hebben-ontmoet/
http://www.nsmbl.nl/maak-kennis-met-deze-best-geklede-omas/#p=1&gal=2
http://advancedstyle.blogspot.nl
https://www.vogue.nl/people/interviews/artikel/advanced-style-icons
http://advancedstyle.blogspot.nl/2014/01/linda-rodin-stars-rows-latest-look-book.html

New kind of campaigns

Coolhunt 4 – New kind of campaigns

Diesel’s artistic director Nicola Formichetti has cast Jillian Mercado for the new Diesel Campaign. She is an renowned fashion blogger, who suffers from muscular dystrophy and is sitting in a wheelchair.

Once again Diesel has chosen an unconventional model.
In the campaign ”We are connected” you can see Jillian in a denim dress, bright red lipstick, striking bright blond hair and in an electric wheelchair.

In an interview with Elle.com she says: ”If I would have any purpose with this, it’s to let people who are in a similar position as me know that anything is possible. If you want to be an astronaut, go be it! With hard work and some initiative, anything can happen”.

Formichetti: ”My campaign for Diesel has shown that anyone can wear the brand. You don’t need to be a supermodel or millionaire: you can wear these garments, regardless of who you are or how you look.

The campagin is photographed by the acclaimed duo Inez van Lamsweerde and Vinoodh Matadin.

Diesel has a also a remarkeble campaign at this moment. They didn’t use models, but they used self- detected women witch they found via Instagram and Tumblr.
It involves 20 people from NY and the surrounding area who work in the artisctic sector.
Director Nicola Formichetti: ” I wanted people who could reflect the diversity of the creative community at this moment. I wanted a campaign that showed various characters, people who are unique in their own way”.

Besides Diesel, I found an article on Jezebel.com
On the occasion of the International Day of Disabled Persons a company in Zurich made mannequins with Disabilities to make people aware of certain diseases and urged people to think about the definition of perfect.

The agency worked with a mannequin designer who re-made mannequins to reflect the bodies of people with various disabilities. The newly created mannequins were then placed in storefront windows which caught the attention of passersby.
In the video they explain the project, called Who is perfect, anyway?, and you can see the process of making the mannequins.

Why is it cool?
Images of bodies with the ideal forms are everywhere. On tv, in glossy magazines and on billboards. Always that long, slim ideal. It would be nice if we could see variations. After all, we all have different sizes and shapes, and who satisfies the now so-called perfect beauty? The hard fact is that it sells.

Why has it future growth potential?
There are even more and more famous stars who let people know through tweets that they don’t agree with their Photoshopped images. These people have a great influence on the people in the world.
Hopefully apart from the perfect ideal images they can also show images of the reality. And that everyone will become happy with how he/she is.

Links:
http://jezebel.com/people-with-disabilities-react-to-mannequins-created-in-1475812519
http://www.stylelist.com/read/diesel-ad-stars-wheelchair-bound-fashion-editor-jillian-mercado/
http://manufactured1987.com
http://www.nsmbl.nl/zo-mooi-diesel-gebruikt-model-in-rolstoel-voor-nieuwe-campagne/
http://www.lindanieuws.nl/videos/etalagepoppen-met-scheve-rug-of-zonder-been/
http://www.dailymail.co.uk/femail/article-2544271/Its-important-just-ad-Meet-wheelchair-bound-star-Diesels-new-campaign.html
http://www.theguardian.com/fashion/fashion-blog/2014/jan/24/jillian-mercado-diesel-campaign

Men’s Fashion is a trending topic

Coolhunt 3 – Men’s Fashion is a trending topic

It became clear that men’s fashion is a trending topic the past week.
The quantity of shows is growing, the shows are frequently visited, designers are also famous celebrities and the visitors are getting more trendy.
It won’t take long untill men’s fashion week in Paris will become just such a big happening as women’s fashion week.

The range and number of trends has grown, because the mentality of men’s fashion changed considerably in recent years.
Men who are young and fashion aware won’t take their father as an example anymore. They’re a lot more stubborn and have more courage.

At modefabriek.nl I saw this quote:
” From high – end to mass market, men are being serviced better and better when it comes to fashion- forward clothing. Brands like Burberry and Dolce & Gabbana have recently opened dedicated men- only stores, luxury web stores such as MR PORTER and Luisa Via Roma sell out showpieces in no time, and high street chains like H&M and Mango successfully operate dedicated men’s stores. It’s still a far cry from the fashion options our female counterparts have- especially in the Netherlands – but it definitely marks te beginning of a new era in menswear ”.

This was shown in a number of articles which I was reading.

In I-D magazine they talked about the trends from spring/summer ’14 shows.
They showed patterns, bright colors cloths, baggy trousers and prints.

”Both established and breakout talents are daring to re-appropriate the variables of modern men’s style, pushing it forward. In Milan there were Jil Sander’s boys silhouetted in drop-shouldered constructs and Calvin Klein tailoring was a graphic dream. In Paris, Walter van Beirendonck coloured in his men with trompe l’oeil suiting ” (I-D magazine).

” Print power, man power! A cocktail of shape, colour and print was served up for a sensory shake-up. Dries van Noten’s charming man was an implicit opulent entiry in hand- painted silks and dreamily dark florals, keeping things luxe and sexy ” (I-D magazine).

In the newspaper ‘Volkskrant’ they talked about the men who are more stubborn. According to the ‘Volkskrant’ the big trend of fashion for the coming winter is the casual mentality and playful way of combining.

The traditional suite didn’t not completely dissapear, but according to the designers in Paris, it seems that the fashion will be a bit fresher and younger next winter.

It is cool because men and women grow closely to each other.
Men don’t need their wifes to choose his cloths. Men can now show their own identity through the clothes they wear. They are not afraid to share this with the world.
And they get more attention from the women when they look good. That’s what men are hoping for, I guess.
Now not only gay, but also heterosexual men can follow trends and fashion.

The ‘bikini bridge’

Coolhunt 2 – the ‘bikini bridge’

After the ‘thigh gap’, a new disturbing trend emerged on social media: ‘the bikini bridge’.

The ‘bikini bridge’ was a prank by users of the 4chan/b/message board. A group of users of the online message board spread a series of images and tweets promoting the bikini bridge.
They created fake screenshots of celebrities tweeting about bikini bridges.

But now it turns out to really become a new hype, where young women love to show their slim body and abdomen. The term ‘bikini bridge’ is not entirely new. The term, actually a variety of the selfie, is apparently established for a few years by the American students. Which references to a tight woman’s body. Urban dictionary describes it as ‘When bikini bottoms are suspended between the two hip bones, causing a space between the bikini and the lower abdomen’.

This trend, encourage not only women with anorexia , but also ensures that many women are going to feel uncertain about their bodies and strive for an unhealthy beauty ideal.
Even though this trend was initially to be a hoax, it ensures that the visitors of anorexia sites now can go on twitter and facebook.
The social media creates competition among influencable women and young girls who want to look better and slimmer than their friends.

This is not cool and they definitely have got to do something about it, because even though there are also campaigns where the woman can be fuller, the young girls believe things faster when their friends do.

After the ‘Selfie’, the ‘thigh gap’ and the ‘bikini bridge’ new trends will be noted and the insecure girls will take it over very soon.

links:
http://www.lindanieuws.nl/wereldwijven/devriesmies/verontrustende-nieuwe-trend-bikini-bridge/
http://www.nydailynews.com/life-style/health/bikini-bridge-started-internet-prank-real-damage-article-1.1569783

Accepting diversity

Hi!
A few weeks ago we started with the subject ‘Appearance’ at school.
Now we have to write 5 posts about appearance with the Theme Masculinity and Femininity.

Coolhunt nr. 1 – accepting diversity

Recently, there are more and more documentaries on TV and the Internet about gay men, lesbians and androgynous people.

A few years ago the Dutch soap serie ‘Goede tijden, Slechte tijden’ started with a new  character, Lucas, who is gay. A kiss between Lucas, played by Ferry Doedens, and another male character created quite a stir.
At first it was not meant to make a statement as a sequence.
This kiss apparently was still extraordinary for the viewers, in 2011.

Lucas will marry a new character, Menno Kuiper, in the sequence, next week. The first gay marriage in GTST will be a fact.

In other countries there are also many fans of ‘Goede tijden’ and executive producer, Rohan Gottschalk, thinks it’s nice that they can demonstrate that something like that a gay marriage is possible at the Dutch television.

I also read an interview with Arie Boomsma in the ‘Men’s Health’. He told that a new tv program will start, that’s called ‘Hij is een Zij’ (He is a She). In this program Arie follows six young people in their transition from male to female, or from female to male.

This programm is about imaging and reveals what it means to experience a gender transition.

The glossy ‘Linda’, recommends the documentary ‘Stephen Fry en de homo’s (Stephen Fry and the Gay’s).
The orginal title ‘Out There’, will be broadcasted on Nederland 2, at the 28th and 29th of January, at 11 pm. Or watch it here!

The Britisch comedian and actor Stephen Fry visits Uganda, the United States, Russia, Brazil and India and talks with gay men, gay haters and their victoms.

On the website of ‘NOS’, I found a documentary ‘young and gay in Russia‘.
The online magazine ‘VICE’ has been traveling through Russia to see how gay men and lesbians survive after the introduction of the anti-gay law.

Why is it cool?

Arie shows in the interview the respond of the environment.
‘sometimes it is very difficult for parents to see their daughter change physically into a boy. For the girl or boy, it’s the same from the inside.
Arie also told why the subject appeals to him: ‘This program is about the question what is femininity or masculinity? The physical part is important because there are distinct features. But it also fascinates me because it is always difficult to say. What is more typically male nowadays? ‘
Because he doesn’t know the answer, he like to make this program.

In all the documentaries and sequences they show what kind of lives these people have. It causes people to change their minds. People start to think about certain things and stand up for others.

Why has it future growth potential?
Wether or not accepting homosexuality is a very actual topic.
The Olympic Winter Games in Sotsji  causes a lot of worldwide discussion because the Russian governement of Poetin doesn’t respect the human rights.
Important political leaders refuse to visit the Winter Games.

I think that the documentaries about this topic will enhance the awareness.