The Disney Storylight

Coolhunt. 2 – The Disney story light

What is it?
The Disney story light is a lamp just like the living colors lamp, but with Mickey Mouse ears. This is a cool new gadget for the childrensroom.
This lamp will light up every color of the rainbow when you are telling Disney stories from one of the Disney E-book stories like Rapunzel, Toy Story and Monsters Inc.. This lamp works together with the Disney storytime app for IOS and you will get it standard delivered with the lamp.
Once you turn a page, the color of the lamp will change, based on the illustration at the new page.
The child can moreover also change the colour of the lamp at every page of the story.

Why is it cool?
This lamp offers your child an extra experience during the reading.
Disney story light brings stories to life with light that creates a magical atmosphere.

The lamp belongs to the phase virtuality & involvement, because with this lamp the reading experience gets an extra layer.

Why has it future growth potential?
In this time people find it very important to have an experience with a particular product or service.

“By expanding the Hue family, both in terms of bulb types, availability and features, we want to give more people the opportunity to use light actively and meaningfully in their everyday lives and to create personalized experiences that provide so much more – light which can actually enhance how you live. With Hue we provide you with the tools to personalize your lighting just the way you want it and wherever you want it, so that now you really can light your life.” said Filip Jan Depauw, Senior Director, Philips Lighting.

But before it can have future growth potential they have to do something about the price of this light.

References:
http://www.bright.nl/mickey-mouse-lamp-kleurt-mee-tijdens-het-voorlezen
http://www.stylecowboys.nl/Lifestyle/3630
http://www.wijbrabant.nl/nieuws-overzicht/apple-gaat-mickey-mouse-lamp-van-philips-verkopen/#.UoNZURZse04
http://www.newscenter.philips.com/main/standard/news/backgrounders/2013/20130709-storylight.wpd#.UoNqOBZse04
http://appleinsider.com/articles/13/11/05/philips-announces-new-connected-led-downlights-spot-lights-disney-branded-storylight

 

Digital Pill

What is it?
This Digital Pill tells the doctor whether the medication is forgotten or not. It’s a digital tracker that tells the doctors if their patients are taking their drugs on time and correctly. The tracker is processed in the regular medication of the patient. With a sensor the size of a grain of sand  the patient won’t notice anything.

Each tracker will send a message to the related app, it will warn at the moment that the pill comes in contact with the gastric acid. The app can thereafter send a text message to the doctor or nurse, showing that the patient has taken his/her medication. So they can directly see which pills on what moment of the day are taken, or when they forgot a pill.
But maybe the most important thing: what kind of effect the medication has on the patient.

Why is it cool?
It can decrease the number of wasted drugs and it can warn family members when the medication is not taken properly by elderly relatives.

Why does it has future growth potential?
Sustainability is very important at the moment, so wasting must be reduced.
They will also cut back on health care and the care of older people. It’s easier for the family members when they can control the use of medication on this way.

check out these websites for more information:
http://www.telegraph.co.uk/health/healthnews/10279007/The-pill-that-can-text-from-inside-the-body.html
http://numrush.nl/2013/09/04/digitale-pil-vertelt-doctor-of-medicatie-vergeten-wordt/
http://www.express.co.uk/news/health/425962/Digital-pill-tells-doctors-if-patients-are-taking-their-drugs-right