Halssen & lyon | elinesmits

Hello again!

When I saw this Coolhunt, I loved it at the very first moment.
Unfortunately, this is not for sale, but I definitely think it’ll be back in the future. I hope you feel the same way about this product as I do!

What is it?
The German Hälssen & Lyon is one of the largest and oldest tea suppliers in Europe. As a gift for co-operating companies, they made a special calendar this year.
The halssen & Lyon tea Calendar is a calendar made from pressed leaves.
This calendar consists 365 strips of tea (one for each day of the year). You only need to add hot water and it will return into tea.

Why is it cool?
It brings a unique experience, every morning. Each leaf has a unique flavor. And it’s also good for the environment, because you haven’t wasted a sachet for each cup of tea.

It belongs to the phase Living Room Society (experiences which are less over-marketed). Tea is also a moment which you can share with your friends and family. You can all have your own Calendar and bring a leave with you. It’s also an product that brings experience with it, because it’s personalized tea. You are aware of the day of the year, you are standing still at the moments that come and go.

Why does it has future growth potential?
In this time, it is important for companies to personalize products. This is a good example because the entire calendar is intented for one person. Every morning you can take a moment of rest with your own cup of tea. You are reflecting again, on new taste and sensation.