(Christian Louboutin)
In two months, two different brand have released their nude underwear collection in different skin tones.
Sport Fashion brand Björn Borg launched it’s ‘skin collection’ on March 21, the Internationl Day against Racism and Discrimination, a special skin- colored underwear collection, which 6 different tones are represented.
The color nude can be quite often a synonym for a white skin but almost no one has the exact tone.
”The so- called skin- colored underwear serves traditionally only white individuals, for example, with shades like beige and light pink, while 84 percent of the world, has a skin that is different from the ‘standard’color nude”, says the brand in a press release.
The colection is developed in six different skin tones, which are based on the Fitzpatrick scale.
And James Lee, chief designer of Björn Borg explains: ”There is a world full of beautiful skin tones and even if we can not offer all of them, we hope that most people are able to find something close to their own skin with this new line”. And postulates during his presentation that the Nude collection of Björn Borg is not a ‘color’. ”It is a product at which each individual should have the rights” (James Lee).
The reason for them to launch the collection at the Internationl Day against Racism and Discrimination is because the European political climate is lately very tough and it’s time to follow suit.
Nude for all
Subsequently, the American label Naja launced it’s nude underwear collection in 7 colors this month. Naja CEO Catalina Girald got the idea for Nude for all as she watched the 2012 Olympics when gymnast Gabby Douglas made a backflip on ‘nude’ colored plimsolls totally not in match with her skin tone.
Girald joined forces with Golden Globe winner Gina Rodriquez, who she had been informed about her idea earlier, and together they launched Nude for All, with Rodriquez as a model for the campaign. To achieve exactly seven universal skin tones, Girald did extensive research with women who wanted to test the lingerie in response to a call on social media. And thereby, there has been not only sought for the perfect nude color, but also to the best fits for all women. Real women, not models.
What’s more, the models fronting the ads are 10 women mostly sourced from social channels. The Nude #1 shade is worn by a Venezuelan ballerina from San Francisco and Nude #2 is modeled by a software engineer. Girald told The Huffington Post she picked women with powerful jobs and voices in their community to further push the line’s message of diversity (Hufftigton Post).
“There is nothing more encouraging than seeing the outpouring of love and necessity for inclusion. Not just in the industry, not just in our schools or workplace, but in our own journey of acceptance. To be seen, to be included, to be represented, to be uplifted, that is what this line is all about. Now we all get to go nude,” she said.
Inspired by the knowledge that ”all women want longer legs” Christian Louboutin launched the first-of-its- kind Nudes collection in the summer of 2013, debuted in four classic styles. I don’t know why it has taken so long for the lingerie to come but I’m glad that it’s finally there.
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