HIV heroes

out-wrap_0.jpg

Vakgardist

 

Austrian magazine, Vangardist asks attention for HIV in a special way. In order to print the latest edition they have used the blood of three HIV patients. The sterilized blood containing the virus was used in three thousand from the eighteen thousand magazines and was intended to convey the attention to the dailiy stigma of people with HIV.

vangardist-magazine

The journal is of course completely safe to use. Researchers from Harvard and the University of Innsbruch accompanied the magazine during production. The issue features articles on the history of the stigmatization of HIV patients and how the disease exists today and interviews with the three blood donors. The procees will be donated to charities that are involved with HIV and AIDS.

Blood-printed-HIV_Vangardist-magazine_dezeen_468_1

Julian Wiehl explains to Vice: ‘We wanted to not only bring HIV to the attention, but also the fact that people who are infected with it, are still very stigmatized in our society. The problem is not that HIV never made the news, but nowadays it does not happen anymore. Everyone seems to think that whe heard enough about it, but the response shows in our magazine that there is still much to be gained. Unfairtunately, it is not enough to write about it’.