A few weeks ago I went to the Dutch Design Week, totally forgot to post something on my blog. But for the last Coolhunt, I thought maybe I can use one of the things I saw!
What is it?
The alchemist is a graduation project from Nina van Bart.
In her project, the bathroom will become a laboratory where substances react with each other to give new super sensory experiences.
This new body care products will react to each other and it creates a new way of experience when you are busy with your own body.
A chunk of stone will become soap in your hands.
Cream in the shape of a ball, where you can insert your finger, is useful to make it easy to smear it over your face.
crystals will become shower gel.
bustling, titillating tonic.
A large bulb where you can pull wimps over and over.
Why is it cool?
‘Life has been hectic in the society in recent years. After the economic downfall one starts wondering what is really meaningful in life. Caring for one self, spending time with attention and a deep sense of importance intensifies the experience of wellbeing’, says Nina. This laboratory is a good example for it.
The alchemist is associated with the phase Authenticity and Experience in the product. Each product in the lab will regain an extra dimension/ their own experience. And it’s real, you will not be influenced by the packaging. None of the products has the same shape. That makes it special for a lot of people.
Why has it future growth potential?
As you can read above, people want to give more attention to their own bodies. Nina van Bart speelt hier goed op in. Door mensen langer stil te laten staan, they will create another world in the bathroom. What gives them rest.
In this video below she shows the effect of the products very well:
This was already my last Coolhunt for the sector Leisure.
I hope you enjoyed reading my Blog!
For more work from Nina you can go to her site: http://www.ninavanbart.nl/
And you can also go to these links:
http://www.bright.nl/chemie-de-badkamer
http://blog.tlmagazine.be/2013/10/now-future-the-alchemist/
elinesmits 