Hello!
Here yet another post on my blog:)
For school we’ve got to search five new Coolhunts. This time it’ll be about the Experience: Economy.
Coolhunt 1. Een Maal
What is it?
Eenmaal is a Dutch popup restaurant in Amsterdam. It’s a collaboration between designer Marina van Goor and Agency Van de Jong. Eenmaal is a restaurant which is specifically designed to be eating alone. The translation of Eenmaal in English is ‘one time’ or ‘one meal’. The pop up restaurant opened twice this month.
“Eenmaal is just like any other excellent restaurant, but totally unique in one thing: it only has tables for individual persons. Where you might usually go out to eat with company, at Eenmaal you are your own company. It is the perfect place to dine in pleasant solitude; an exciting experiment for those who never go out for dinner alone and an attractive place to eat for those who already enjoy doing so,” says creator Marina van Goor.
Why it is cool?
They are trying to eliminate the social taboo for alone eating.
A visitor summarized the concept behind Eenmaal nicely: this restaurant is making from an uncomfortable situation something comfortable. Eating Alone out can be in our by internet connected world an inspiring experience – just because you can be disconnected
If I have to divide Eenmaal to a phase I will chose for Phase.3 Authenticity. This is real, people who want to eat alone in a restaurant don’t have to hide themselves anymore.
Why has it future growth potential?
The opening of Eenmaal received a lot of national and international media attention and the restaurant was completely sold out.
“The launch of Eenmaal produced more than we could’ve hoped, a global converation about eating out alone. Apparently eating out alone is from the Netherlands till far in Brazil, China and India an innovative idea, because printed media, radio- and television producers from all around the world took notice about Eenmaal. ”, says Marina van Goor, social designer and initiator from Eenmaal.
References:
http://ontwerpstudiomarinavangoor.blogspot.nl/
https://www.facebook.com/popupeenmaal/info
http://blog.vandejong.nl/post/58047774453/eenpersoonsrestaurant-eenmaal-krijgt-vervolg
http://www.culy.nl/inspiratie/eten-in-je-uppie-bij-pop-up-restaurant-eenmaal-in-amsterdam/
http://www.elle.nl/eten/culinieuws/De-food-events-van-november/Herfsteditie-Eenpersoonsrestaurant-Eenmaal-Amsterdam
elinesmits 